WINSTON-SALEM, NC (JANUARY 9, 2020) – Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, has named Scott Killian Chief Executive Officer. Killian replaces Rex Hough, who has joined the leadership team of parent company Teall Sports & Entertainment after serving two years as CEO of Dyehard.
Prior to joining Dyehard, Killian served as senior vice president, private label for Follett. Follett is a Fortune 200 private corporation that operates more than 1,200 college and university bookstores in North America and is one of the largest retailers of college licensed apparel in the industry. Earlier in his career, Killian worked at several licensed products and e-commerce companies including Fanatics Retail Group and FanBuzz.
Killian attended Bethany Lutheran College in Mankato, Minnesota and serves as director of The Killian Foundation, which provides financial assistance to families with children receiving cancer treatments.
“Rex Hough did an incredible job integrating the three companies that Teall acquired to form Dyehard Fan Supply,” Teall Sports & Entertainment Chairman and Managing Partner Ben C. Sutton, Jr. said. “He right-sized Dyehard and evolved the company, including overseeing the construction of a central headquarters operation in North Carolina and, most importantly, building on the relationships we took over as a result of our acquisitions.”
“In addition, Rex managed to land a dozen major new accounts, including marquee brands like North Carolina, Auburn, Arkansas, Mississippi State and Michigan State,” he said. “Dyehard more than quadrupled in size under his watch, and we’re thrilled to have Rex become a member of the leadership team at Teall where he will lead business development.”
“I’m equally pleased that Scott Killian has joined Dyehard as CEO,” Sutton added. “Scott was our first choice from our very first meeting with him. He has extensive experience in the industry and is an entrepreneur at heart, having created and sold two companies, FanBuzz and DemandMade. FanBuzz pioneered the sports e-commerce outsourcing business model that is now used by every major professional sports league and most of the Power 5 universities. DemandMade was the technology provider and consultancy to multi-channel retailers and manufacturers of consumer products of the mass customization and personalization of goods and services.”
Teall Sports & Entertainment, a private equity company based in Winston-Salem, N.C. and Atlanta, Ga. created Dyehard Fan Supply in late 2017 after acquiring several companies offering an expansive national network of best-in-class merchandise capabilities. Teall anticipates additional future investments that will contribute to the top-quality retail experience for fans and customers.
Dyehard Fan Supply has handled merchandising programs for many of America’s most notable sporting events and organizations, including Olympic Games, NBA finals, World Series, Davis Cup tennis, MLB All-Star Games, America’s Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls. In 2017, Dyehard executed new partnership deals with the Music City Bowl in Nashville, the 2018 FEI World Equestrian Games, and a significant, long-term partnership with Tough Mudder, one of the fastest-growing athletic competitions in America. Dyehard has also handled merchandising for multiple Broadway shows and concerts.
About Teall Sports & Entertainment
Teall Sports & Entertainment is a privately held set of investments in innovative, high-growth-potential lifestyle brands and services. Teall invests in complementary organizations that collaborate to share thought leadership and leverage individual networks to realize greater value. Led by Founder and Chairman Ben C. Sutton, Jr., the Teall Sports & Entertainment management team includes several of the top executives that built and expanded four national market-leading businesses into a nearly billion-dollar enterprise in the college sports space: IMG College Media, IMG Seating, IMG College Licensing, and IMG Ticketing. Teall Sports & Entertainment leadership provides operating companies with access to expertise in corporate strategy, organizational management, culture and training, financial strategy, employee operations, recruiting, and legal diligence. Visit TeallCapital.com for more information.
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America’s top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to your fans online, at-event, and inside your brick and mortar stores. Whether you’re a fan of college or pro sports, teams or individual events, Broadway shows or music, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Our retail experts are committed to the highest standards of customer service and reliability in the industry. Visit dyehardfansupply.com for more information.